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Sustainable Sales Training

Sales team behaviour change, that stays changed

Mentor Group helps CROs and enablement leaders turn sales training into Sustainable Selling.

By uniting EQ, IQ and XQ with Infinite Selling® and practice technology, we embed the habits that create reliable pipelines, sharper forecasts and revenue that lasts beyond the programme.

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Build a pipeline you can trust

Mentor Group partners with some of the world's largest sales teams

adobe
infor
syngenta
coupa
veolia
ge healthcare
bridgestone
baxter
capital economics
td synnex
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Training alone doesn't win quarters.

Mentor Group’s point-of-view is simple: sales training alone doesn’t win quarters; training plus execution does.

We balance EQ (how to sell to humans), IQ (data literacy and insight-driven agility to meet the buyer’s needs), and XQ (Execution Quotient—the ability to do the right things at the right quality and cadence) to close the execution gap and create change that lasts.

That gap in execution creates our industry’s real antagonist: the Mirage Pipeline— optimism disguised as coverage, or quantity over quality.

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You can start your fight against the Mirage Pipeline today

Everyday selling discipline that turns activity into revenue.

The ‘Mirage Pipeline’ steals Value, Volume, and Velocity not because buyers are villains, but because teams haven’t embedded the right behaviours: consistent discovery, rigorous qualification, disciplined next steps, and manager coaching that happens every week, not once a quarter. 

Mentor Group take our balance of EQ, IQ, and XQ, and turn that balance into repeatable daily habits through:

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Sales Training Courses

Our LEARN curriculum of over 140 sales training courses is delivered in person, on virtual platforms or with our digital learning platform, Kairos

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Sales Training
Tools

Our PRACTICE suite of sales training tools that enable sellers to practise their skills in a risk-free environment, not in front of customers

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Sales and Operations Process

Our EMBED portfolio of consistent sales and operations processes and coaching cadences that drive lasting behaviour change

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Infinite
Selling®

Our end-to-end sales methodology and ethos that transcends the traditional way of thinking to create true Revenue Transformation

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Customisation

Your way, not our way. We customise all our services into your context, from the training content all the way down to your tech stack

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Advisory Services

Our proven industry experts take a holistic view of your sales process, leaving no stone unturned in the search for revenue growth

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EQ IQ XQ

EQ, IQ, XQ

We balance how to sell to humans, data literacy and insight-driven agility, and the ability to do the right things at the right time

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INSTIL

INSTIL is the meeting point of content and execution, combining industry-leading sales training with advanced digital practice tools

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Delivery That Suits You

We can deliver our sales training courses in whatever format suits you best.

Whether you're looking for digital content, virtual or in-person instructor-led training - or a mix to create true hybrid training - we are committed to building your way, not ours.

Your sellers can benefit from a training solution that fits them, providing a level playing field for sellers of all abilities, cultures, and experiences to transform their sales performance and drive consistent, tangible increases in revenue.

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You can start your fight against the Mirage Pipeline today
Get in touch to get started

Mentor Group Insights