What is Agentic AI and why does it matter for sales?

Agentic AI refers to self-directing, autonomous systems that act toward defined goals with minimal prompting. In sales, these agents can prioritise actions, research accounts, and orchestrate multi-step workflows—raising velocity and accuracy when governed well.

What will I learn in this whitepaper?

You’ll learn how Agentic AI differs from traditional generative AI, the execution risks (such as skill decay), and a leadership approach to balance automation with human coaching and consistent execution.

Sales leaders, enablement and RevOps teams, and frontline managers seeking practical, governance-minded ways to apply Agentic AI without undermining selling skills.

Is the whitepaper free?

Yes. The report is available at no cost from Mentor Group.

Future of Sales Enablement 2026: Survey Results

Sales enablement is entering a pivotal moment. As organisations prepare for 2026, leaders are recalibrating their investment priorities around one clear ambition: to build a high-performance sales system where skilled managers, capable sellers and AI-powered insight work together to drive predictable revenue outcomes.

The year ahead will reward organisations that build integrated enablement systems — blending human expertise, data-driven insight and modern learning design to drive sustained, scalable commercial performance.

Against this backdrop, Mentor Group undertook a global survey of sales enablement and sales leadership professionals to understand how organisations are preparing for 2026. The objective was not simply to capture trends, but to uncover the priorities, challenges and strategic decisions shaping the next wave of capability development across industries, regions and sales models.