Closing the Execution Gap with EQ, IQ, and XQ
Most sales training providers focus on EQ (Emotional Quotient) and IQ (Intelligence Quotient).
And while these are vital, they’re only part of the story.
At Mentor Group, we believe the real difference-maker that truly drives sales performance is XQ: Execution Quotient.
Our philosophy is simple: sellers don’t just need to know what to do and why to do it. They must be able to execute consistently, at the right quality, and the right cadence.
That’s where XQ sets us apart, and it’s why our LEARN, PRACTICE, EMBED approach underpins every engagement we deliver, from sales training courses to our sales methodology.
Learn how EQ, IQ, and XQ can transform execution in your business
EQ: Selling with
Emotional Intelligence
EQ is about connection. It’s the ability to recognise emotions, adapt to behaviours, and build authentic trust with buyers.
Sellers who master EQ can navigate the complex human side of sales, turning interactions into long-term partnerships.
Like others, we train sellers to strengthen their EQ. But at Mentor Group, we don’t stop there; because connection without execution is potential without results.
Connection and execution, working together to produce results
IQ: Driving with Intelligence
IQ equips sellers with the knowledge and insight to adapt quickly and make informed decisions.
It’s about data literacy, analytical agility, and the ability to align solutions to buyer needs in real time.
While few sales training providers focus heavily on IQ, many sales managers and coaches prioritise IQ in their hiring decisions.
At Mentor Group, we take this critical foundation and build XQ upon it, as we know intelligence without execution remains untapped.
Help your sellers reach the pinnacle of their performance
XQ: The Difference That Delivers
XQ - Execution Quotient - is what makes sales training truly transformative. It’s the discipline to act, the rhythm to sustain activity, and the quality to ensure excellence every time.
XQ is where sellers close the Execution Gap; the space between knowing what to do and actually doing it.
At Mentor Group, our LEARN, PRACTICE, EMBED methodology ensures that XQ is not an abstract idea, but a lived behaviour.
- LEARN the principles through engaging sales training
- PRACTICE them in real-world, applied contexts and practical sales training tools
- EMBED them into daily selling habits until execution becomes second nature, through the sales and operational process
We don’t just train; we transform execution.
Close the execution gap, and achieve sustained sales success