Your Way, Not Our Way
At Mentor Group, we know that sales training only works when it feels real.
Off-the-shelf training might tick the box, but it rarely changes behaviour.
Why?
Because it doesn’t reflect the world your sellers actually live in.
That’s why every sales training course, program, consultancy session, and tool we provide is customised to your context.
We build around the language, sales and operating processes, sales methodologies and frameworks your teams already use—so learning isn’t just relevant, it’s instantly actionable.


Any Methodology, Any Framework
Whilst we’ve developed our own proven sales methodology - INFINITE Selling - we also recognise that many sales organisations already have preferred approaches.
Whether it’s MEDDPIC, Challenger, or your own internal playbook, we’ll adapt our training to fit seamlessly.
It’s not about replacing what works for you. It’s about strengthening it with skills, sales training tools, and mindsets that drive measurable results.
Why Customisation Matters
- Relevance: Sales training reflects your industry, customers, and challenges
- Adoption: We tailor our sales training and tools to reflect your terminology, processes, methodologies and goals
- Impact: Tailored sales training translates into faster, longer-lasting behaviour change


How We Do It
- Discovery: We listen and learn about your business, customers, and sellers
- Design: We tailor our sales training and tools to reflect your terminology, processes, methodologies, and goals
- Delivery: We train in your language, in your context, using your examples
- Reinforcement: We ensure the learning sticks through coaching, technology, and measurement