What goes into a proof pack?

A one-page summary, a 60–90 second highlight reel and a short commentary linking behaviour change to movement in 3V metrics.

How often are reviews held?

Typically monthly during pilots and quarterly at scale, using a standard cadence guide and decision log.

What decisions does this inform?

Scale, stop or pivot decisions for programmes and cohorts, based on pre-agreed success thresholds.

Executive Sponsored Diagnostics and Proof Packs

by Mentor Group

What this programme is

A structured approach to sponsorship and evidence. Teams establish a clear baseline for behaviours and outcomes, agree success criteria with executives, and produce compact proof packs—one‑pagers and short clips—that demonstrate movement in the metrics that matter.

Who it’s for

Revenue leaders who need credible, board‑level visibility of progress.
Enablement teams tasked with showing evidence of behaviour change and pipeline impact.
Sales managers who benefit from clear targets, artefacts and a simple narrative.

What managers and teams will do (and repeat)

Baseline behaviours and 3V metrics (Value, Volume, Velocity) before interventions.
Agree success criteria with executives and lock them for the pilot window.
Collect observable evidence (clips, notes quality, next‑step strength) tied to opportunities.
Publish proof packs: a one‑page summary, a 60–90 second highlight reel and a short commentary linking behaviour to movement in metrics.

Format & timeline

Diagnostic (2–3 weeks): measure current coaching frequency/quality, pipeline hygiene and forecast variance; define success thresholds.
Pilot (60–90 days): run the intervention with 1–2 cohorts and capture evidence weekly.
Executive review: present proof packs, decisions and next steps in a brief, repeatable forum.

Tooling & artefacts you keep

Baseline dashboard for behaviours and key pipeline signals.
Executive‑ready proof pack templates (one‑pager, clip sequence, decision log).
Cadence guide for monthly or quarterly sponsorship reviews.

Outcomes you can measure

Visible sponsorship: executives see progress and unblock issues quickly.
Faster decisions to scale or stop: clear thresholds reduce ambiguity.
Sustained behaviour change: regular evidence keeps standards front‑of‑mind.

FAQs

Is this just reporting? No. It creates a closed loop from behaviour to metric to decision, with artefacts leaders can trust.
Won’t this add admin? The artefacts are lightweight and templated; evidence is captured where work already happens.
What if results are mixed? Mixed outcomes still inform decisions—proof packs make trade‑offs explicit and help prioritise the next intervention.

Read the full guide: 9 sales leadership development programmes for managers (and how to choose the right one)