AI‑Assisted Practice Labs (Role Plays and Simulations)
by Mentor Group
What this programme is
A practice‑first programme that uses AI role‑plays and 3D simulations to make sales conversations safer to rehearse and easier to coach. Managers get observable attempts, consistent scoring, and week‑to‑week improvement that shows up in notes quality, next steps and deal momentum.
Who it’s for
- Sales managers who want consistent coaching without adding hours to their week.
- Enablement teams that need practice telemetry to prove behaviour change.
- Revenue leaders looking to reduce end‑of‑quarter slippage through better execution.
What managers and reps will do (and repeat)
- Rehearse critical moments: discovery depth, objection handling, closing, and mutual action plans.
- Capture evidence: short recordings and auto‑generated transcripts scored against clear criteria.
- Coach to a standard: simple scorecards that align feedback across managers.
- Bring learning into cadence: use clips in weekly huddles and 1:1s.
Format & timeline
- Sprint setup (1 week): choose scenarios, define scoring, and connect your LMS/SSO.
- Practice cycles (2–4 weeks): 3–6 attempts per rep with fast feedback.
- Embed (2 weeks): integrate clips into pipeline inspections and team reviews.
Tooling & artefacts you keep
- Scenario library aligned to your ICPs and common objections.
- Scoring rubrics and examples of “what good looks like”.
- A lightweight highlight reel for onboarding and calibration.
Outcomes you can measure
- Higher call quality: stronger discovery notes and clearer next steps.
- Faster time to competence: new managers and hires reach standard sooner.
- Improved forecast credibility: better execution reduces late slippage.
FAQs
Is AI replacing our coaches? No. AI creates safe, scalable practice. Managers still coach—and do it faster—with observable evidence.
Will reps push back? Briefly. Reps adopt quickly when scenarios mirror live deals and feedback is specific.
How do we protect data? Practice runs in a governed environment with SSO and clear data boundaries.
Read the full guide: 9 sales leadership development programmes for managers (and how to choose the right one)