Technology, AI, & VR

Benefits of VR and AR in Training Programs

by Mentor Group / March 9, 2023

Technology is evolving quicker than ever before, and companies are trying to keep up. One way of doing so is through enhancing employee training programmes. 

Virtual reality (VR), artificial intelligence (AI) and augmented reality (AR) are three technologies that are making a huge impact in the corporate training space at the moment. In this blog post, we will look at some of the benefits that come with implementing these technologies in training programs.

What is VR and AR sales training?

VR training involves building an entirely fully-immersive environment to simulate real world scenarios, testing your sales team’s ability to respond to certain scenarios in safe, controlled environments. It also allows for immediate feedback to make improvements and consolidate on sales techniques. 

AR allows employees to view digital information superimposed on top of the real world. This can be used to provide hand-ons training and increase practical skills. 

The combination of these technologies results in a highly modernised and effective form of sales training which will set you apart from the competition.

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How does AR and VR technology help with training?

AR and VR technology helps with training by replicating real world scenarios through realistic simulations. It allows for interactive training which tests and improves skills such as decision making, problem solving, and relationship building without the risks involved in an actual real-life situation. 

Sales teams can practise without risking customer relationships, doctors can practise high-risk procedures without worrying about causing actual harm, and so much more. 

AR and VR technology also allow for instant, AI-powered, personalised feedback. Personalised feedback is a huge part of effective sales training, allowing trainees to embed the parts they know they’re doing well, and tweak whatever bits they aren’t. 

This normally takes a while to achieve though. Traditionally, a trainer or observer would have to manually note all of the positives and negatives of every individual in your team, and write this information up into a report for them. This is a time-consuming process, which is why AI feedback is so much more effective.

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The benefits of AR and VR training

AR and VR training have transformed the sales teams we’ve worked with. This modern technology paired with our world-class trainers and programs have numerous benefits: 


Customisable learning experiences - To complement all of the previous benefits, VR and AR are highly customisable to every member of your team. This in itself increases engagement, retention and productivity even further. It also makes training much more effective, and a higher proportion of your workforce will benefit from training if given a personalised training plan. Using AI, we can provide instantaneous feedback from VR simulations which is tailored to the individual and their unique needs/learning styles.

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Which industries would benefit from VR sales training?

Sales teams in any industry would benefit from VR sales training. The highly customisable nature of VR environments, alongside the harnessing of AI means that almost any scenario and situation can be simulated. 

VR sales training is especially beneficial for teams in marketing, and the sales industry itself, increasing sales team’s ability in pitching potential clients. Retailers can also utilise sales training to help sellers manoeuvre difficult scenarios and secure more customers.

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When to use AR or VR training in your workplace

Use AR or VR training if you want to provide context-based training for your employees. Consider that the affordances of virtual training allow you to build effectively whatever environment you want for your team, and can use these environments to implement specific training methods based on the strengths and weaknesses of your team members. 

AR and VR training can both help to train soft skills such as public speaking and time-pressured problem-solving, but they can also be used to provide safety based training or to teach technical skills. VR and AR are especially effective in sales training, where personal interactions can be fast paced and high pressure.

Tags: Revenue Transformation Technology VR & AI Revenue Enablement

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Mentor Group

Mentor Group are a data-led sales transformation company, dedicated to helping organisations sell more often, for more money, faster than ever before.