Complete End to End Curriculum
INSTIL leverages our industry-leading LEARN curriculum, built from the ground up for today's modern sellers with over 26 core programs and over 120 modules.
Your sellers can benefit from our 25+ years of expertise and blend time-tested strategies with the latest, most effective approaches in sales training to drive revenue and seller performance.
Pipeline Sufficiency
Early pipeline sufficiency is a key concern for many sales leaders.
It is estimated that at least half of sellers struggle with lead generation, and more than 40% of sales people say prospecting is the most challenging part of the sales process.
Pipeline Sufficiency is a collection of five programs designed to help sellers build a strong pipeline by learning demand generation, qualification, story telling, and how to differentiate with value.
The five programs are:
- Generating Sales Leads
- Infinite Prospecting
- Customer Value Messaging
- Story Based Sales Engagement
- Discovering & Qualifying Customer Needs
Want to see growth in your sales pipeline?
Opportunity Progression
Today's buyers want something very different when buying products and services.
With as many as 12 decision makers in B2B enterprise sales, and the lines between selling and consulting more blurred than ever before, modern sellers must be agile enough to adopt a guiding approach to customer engagement, and maximise the personalised value they can add in their increasingly limited interactions with customers.
Opportunity Progression is a collection of seven programs designed to help sellers drive opportunities through the pipeline, ensuring they are adding value throughout the process.
The seven programs are:
- INFINITE Selling Methodology
- Selling Value
- Consulting to Sell
- Developing a Closing Mindset
- Deal Planning
- Pitching to Win
- Negotiation to Close
Want to drive deals with more value, volume, and velocity?
Growing and Protecting Revenue
A mere 5% increase in customer retention can pave the way for an increase in profits from 25% all the way up to 95%. However, almost 60% of B2B customers report never having had an experience with a brand that made them feel special.
Channel partners are companies, not people, and whilst they may be similar, the approach and skills required for effective channel management are different to those of direct account management sales.
Growing and Protecting Revenue is a collection of five programs focused on how sales organisations can continue to grow revenue, whilst protecting what they already have.
The five programs are:
- Managing Accounts for Growth
- Managing Accounts for Retention
- Account Based Marketing
- Managing Revenue Through a Channel
- AI-Driven Sales Strategies
Want to unlock the revenue performance of your channel partners?
Sales Productivity
Not enough salespeople are hitting quota, with poor quality pipelines and low conversion rates damaging performance.
Sales professionals believe their role is now harder than ever, made harder still by the fact that sellers are only spending about a third of their time selling, and spending more than 25% of their time on administrative tasks like internal meetings, order booking, and reporting expenses.
Sales Productivity is a collection of six programs designed to drive sales productivity, support revenue performance and create a culture of high-performance leadership.
The six programs are:
- High-Performance Revenue Leadership
- Leading Key Account Performance
- Supporting Revenue Performance
- Leading a Channel Business
- The Productive Seller
- Generative AI in Sales
Want to transform the productivity and effectiveness of your sales function?
Creating Demand
For too long, Marketing and Sales have operated in silos, unable to collaborate and creating rifts between departments that work at their best when they are aligned at every stage of the buying process.
This misalignment hinders lead generation, lead nurturing, and
leaves millions on the table in both new and existing accounts.
Creating Demand is a collection of four programs designed to help sellers understand and leverage their organisation's marketing techniques, knowledge, and assets, and to work in partnership to engage with prospects to create demand, improve pipeline health, and ultimately generate revenue.
The four programs are:
- Leveraging the Power of Marketing & Sales
- Creating Demand in New Business Accounts
- Creating Demand in Existing Accounts
- Using AI to Create Demand
Want to bring your Sales and Marketing teams into alignment?
Multiple Delivery Options
Whilst digitally-led, INSTIL can also be delivered as virtual or in-person instructor-led training - or a mix to create true hybrid training to meet your business needs.
Your sellers can benefit from a training solution that fits them, providing a level playing field for sellers of all abilities, cultures, and learning styles to transform their sales performance and drive consistent, tangible increases in revenue.
