Clean Healthy Sufficient:
Fighting Back Against the Mirage Pipeline

Pipeline management is not merely a sales process - it's the cornerstone of predictable revenue growth and sustainable business success.

Unfortunately, the Mirage Pipeline - optimism dressed up as coverage - is stealing value, volume, and velocity from the pipelines of businesses all over the world.

The Mirage Pipeline looks full until quarter-end, then deals slip and stall, and suddenly what was once a blooming oasis turns into dry desert sand.

Fighting back against this requires consistently driving the right behaviours in your sales teams; consistent discovery, rigorous qualification, and manager coaching that happens every week, not once a quarter.