B2B Sales Training
B2B sales training is a unique style of training which focuses largely on the complex and lengthy sales cycles associated with B2B selling.
Sales training for B2B teams
Customer experience is a key differentiating factor for B2B buyers. For this reason, it is important for sellers to be able to control the buyer experience from start to finish. Of course, this is an important part of sales in general, but every different area of sales training has explicit areas of importance. When training B2B sales teams, customer experience is one of these focal points.
What is B2B sales training?
B2B sales training is sales training expressly targeted towards sales teams selling from one business to another. B2B sales techniques differ massively from B2C so, naturally, the sales training needs to as well.
When businesses are buying, they have budgets to stick to, and targets to meet as a result of the purchase. Whether it’s software, machinery, or a service, the person responsible for buying has superiors to answer to. They also will often have to justify the spending of this budget within the business.
For this reason, B2B buyers are likely to have a lot of objections, queries and uncertainties which your sales team needs to know how to overcome. A well B2B-trained sales team will be able to find the balance between overcoming objections, without harming customer experience.
Interactive B2B sales training
Mentor Group offers a range of interactive B2B sales training programs. Our virtual reality sales training has a vast range of benefits. Through VR, we offer a flexible learning environment which gives access to world class trainers. This virtual training technique eliminates the need for time and money spent travelling to classroom learning areas, so your B2B sales reps can spend as much time as possible doing what they do best: selling.
Virtual training also allows for real time problem solving, a huge factor in the B2B industry given the volume of objections and roadblocks present in the B2B sales world.
Read more about Mentor Group’s virtual sales training success in action.
Online/virtual sales training comes with its own challenges at our end. It takes a highly skilled trainer to deliver online learning with the same effectiveness as face to face learning. For this reason, we only hire the best of the best, and our team of world class trainers at Mentor Group is ready to work with you. Contact Mentor Group today to find out how.
Why should you invest in B2B sales training?
You should invest in B2B sales training to set your sales team apart from the competition. At Mentor Group, we pride ourselves on providing state-of-the-art sales training solutions which combine industry expertise with your company vision to reach new heights for your business.
We offer a sales training process which starts using an online questionnaire. This ‘sales performance assessment’ is to identify your strengths and areas for improvement. We take this step so we can bespoke your training plan, implementing what we know, and making it suitable for your business.
This will promote revenue growth, as well as employee and customer satisfaction, which is vital for developing a positive attitude in your workplace.
Common B2B sales challenges
Common B2B sales challenges, and how we can help you overcome them:
- Long Sales Cycle - B2B sales from start to finish usually take a long time due to the buyers needing to get express clearance from superiors to go through with a purchase. Usually, they will need to justify the decision with tangible/visible results.
Mentor Group can help overcome this issue by enabling your sales team to nurture and maintain relationships with potential customers, as well as providing the data required to convince a board of directors to purchase.
- Sales and Marketing Misalignment - As a B2B business, it’s likely you have both a sales and a marketing team. Often, it is difficult to align these teams and garner the greatest results with the two working in unison. Our B2B sales training solutions will equip your sales team with the communication skills required to work alongside marketing, with your company values at the forefront.
We also aim to educate your wider team about the importance of regular communication between each team, as company-wide alignment streamlines the entire sales process.
- Constant Technological Changes - Selling business to business demands a level of technical expertise to utilise all the available tools and sales methods. Your sales team needs to be kept up to date with all the technological developments, especially with the rise of AI-based analytics tools.
We strive not only to provide the initial technological training required to turn your team into industry leaders, but also the know-how required to stay up to date internally. We can help turn your sales leaders into educators, with the skills to keep the entire company ahead of the tech game.
To start your journey with us and transform your B2B sales team.
