B2C Sales Training
Selling products or services directly to consumers requires a sales team who understand customers on a personal level, considering their needs and trying to genuinely find the best solution for them.
B2C sales training can set the sights of your sales representatives on securing sales which are mutually beneficial for both your business and your customer, increasing profits and retention.
What is B2C sales training?
B2C (business to consumer) sales training focuses on factors such as building rapport and trust with potential customers. With shorter sales cycles often targeted around emotional appeal, B2C sales requires some unique and specialised techniques to be effective.
B2C sales training services
At Mentor Group, we provide a range of B2C focused sales training solutions:
- Sales Performance Assessments - Through the medium of an online questionnaire, we like to get to know your team and your business as a whole. We aim to discover what your goals are, what your values are, and how your B2C sales process works. We use this information to analyse how we can streamline your sales, and optimise internal processes to maximise revenue.
- Sales Velocity Blueprints - Our revenue velocity blueprint is designed to supply a methodical view of your sales process. Every member of your sales team will have clarity of all internal processes, as well as the best ways to convert B2C leads into closed deals. This is especially important in B2C selling due to the very specific sales techniques your team needs to follow when competing with customer habits and word-of-mouth.
- Sales Management Systems - Sales management systems are our flagship solution to B2C sales training. This service will take you through your whole B2C sales journey using the previously identified strong points, and improving on the weak ones.
We understand that successful B2C selling requires a strong personal touch, which means your sales team will have to alter their technique from customer to customer. These variables are accounted for through our sales management systems.
- Sales Performance Coaching - Targeted towards the weak points within your sales process, our performance coaches will focus your sales team’s efforts on quick sales without trading off the quality of buyer-seller relationships, as this is how to become a leading B2C organisation.
What makes B2C sales training programmes successful?
A successful B2C sales training programme is one which takes into account the needs of the business, the sales team and the customer to develop a holistic approach which benefits everybody.
A B2C sales training programme needs to be delivered by trainers who actually understand B2C selling, and our world class trainers certainly have this knowledge.
Effective B2C sales training also needs to be interactive, so reps can learn through experience, instead of being expected to learn in passive ways such as watching videos and lectures. Mentor Group uses state of the art technology, such as virtual reality, to deliver modern B2C sales training which has a holistic approach.
Interactive B2C sales training
Interactive B2C sales training employs technology alongside modern training methods to provide effective training which is enjoyable and has higher engagement rates.
With Mentor Group, this could be virtual reality training which simulates real-world scenarios of field selling with customisable challenges and roadblocks for your sales team to navigate. Not only is this method immersive, it is also enjoyable for those taking part. Virtual training takes the pressure off your sales team, allowing them to learn in comfort, without risking losing sales.
Other interactive methods of sales training include gamification and sales coaching. Gamification involves tasks and tests which have been designed in game form, as this increases engagement and retention. Sales coaching is, of course, your salespeople communicating with one or more sales coaches to receive specific advice and help, which can be very personalised.
Depending on your preferences and needs, these methods can be incorporated into a B2C sales training plan with Mentor Group, as we prefer to work with our clients to deliver a bespoke service which best suits your needs.
Should you invest in B2C sales training for your sales team?
We’re confident that any business would benefit from targeted B2C sales training. Whether your sales team is struggling to hit targets, or you just want to see general revenue increase and employee satisfaction, providing B2C sales training through Mentor Group is a reliable option.
