How Employee Engagement Helps with Revenue Generation

Employee empowerment and enablement to drive engagement is a method many businesses are using at the moment to increase revenue and remain competitive. 

Employees who feel cared for and invested in are likely to engage more positively with the business they work for, which can have a number of benefits. In this blog, we’ll take a look at the statistics that support the importance of employee engagement driven by empowerment and enablement. 

The importance of employee engagement from a sales perspective

Highly engaged employees do a better job of selling your product or service. Enabling sales representatives through effective sales training has a massive impact on sales and revenue. Organisations with a sales enablement strategy achieve a 49% more win rate on forecasted deals, showing that enabled and engaged employees are more proficient in securing deals and making you money. 

On top of this, research has shown that 65% of sales leaders that invested in their sales enablement team say they outperformed their revenue targets. This further supports the suggestion that sales enablement can increase employee engagement, and in turn boost sales. 

How does employee engagement affect revenue growth?

Employee engagement affects revenue growth in a number of ways. From increased motivation around securing sales to higher retention levels, here are a few ways this can happen:

• Increased productivity - Highly engaged employees are engaged for a reason. It’s because they feel passionate about what they do, and they care about the business they are working for.
  
  To achieve this, it’s important to invest in sales training to empower your employees, showing them that they are valued and you truly care about their career prospects. It’s a two way street, and investing in your team means they’re a lot more likely to invest in you.
  
  
• Increased customer satisfaction - Your employees, specifically your sales team, are the people facing the market and representing you at a ground-level. If these employees have been empowered, and feel highly engaged, it gets passed on to customers.
  
  People are perceptive and if your team isn’t happy, your customers are going to notice and feel this. This is supported by statistics, as companies with an engaged workforce are 21% more profitable, largely because they are able to nurture customer relationships in a more effective way.
  
  
• Higher retention - More engaged employees are much less likely to leave. This is because retention and engagement are directly linked. If your sales team is happy, and feel they have a good working environment for an organisation that invests in them and their growth, they are more likely to stick around.
  
  Feeling undervalued is the reason over a third of people find another job in the same sector. Counter this by speaking to your employees about their career goals, and provide high-quality training to help them reach these goals. High retention rates therefore reduce hiring costs and create a more stable workforce.

These are just a few of the ways you can drive revenue growth through increasing employee engagement. The overwhelming truth is that employees notice and feel it when you’re investing in their skills and their training. Both directly and indirectly, your team will work harder for you with company values at the forefront if they feel respected.

How to increase employee engagement to uplift sales revenue

Increasing employee engagement is all about showing your employees you value them both as individuals and as an asset to your organisation. A great way to do this is by investing in employee enablement through effective sales training 

Sales training plans such as the ones offered by us at Mentor Group are focused around getting to know your business from the inside out, and understanding your workforce at a personal and professional level. We embody and represent the appreciation you have for your employees, with a mind to increase engagement and boost your sales revenue. 

Investing in employee empowerment and enablement can provide a competitive advantage in the marketplace. Research shows that there is a strong correlation between employee empowerment and innovation. Empowering employees encourages them to think outside the box more regularly. If you place trust in your employees and their ability to problem solve and provide new ideas, you’ll find that that’s exactly what they do. There’s a reason you hired these people, so provide them with training that empowers them to reach the potential you see in them. 

The end product of all of this is uplifted sales revenue. If your employees are given the trust, time, and resources to be innovative, they’ll secure more sales, make groundbreaking changes within your organisation and, most importantly, make you more money.

To boost employee engagement through targeted sales training, contact Mentor Group today.